DESIGN & STORYTELLING FOR ARTS AND CULTURE
Creative Director
DESIGN & STORYTELLING FOR ARTS AND CULTURE
Creative direction for live entertainment, arts & culture
I help cultural institutions and brands tell stories that stick, across identity, key art, and content. Also the writer/director of AUGHTS, an audio play.
Recent
Art direction
Nantucket Performing Arts Center
Indiana Repertory Theater
New York University
B-Mode
Women's Prison Association
Emerson College
Collective Hammer
Design and content
The Empire State Building +
Ringling Bros Circus (w/ agency Situation Interactive)
Warner Bro’s Harry Potter New York +
Broadway’s &Juliet (Clio Award), Illinoise (Davey Award),
Cabaret at the Kit Kat Klub (w/ agency AKA North America)
Finastra + Echo Financial (w/ agency Vested)
Audience Rewards
Nanucket Performing Arts Center
Creative Direction
A new cultural institution takes center stage. (30 miles out to sea)
Design a flexible brand system to shape the visual identity of the institutions inaugural season and each after. In tandem, developed the website, season artwork, and advertisements.
Constructing the style guide led to the production of over 100 print and digital ads, with the NPAC word mark seamlessly blending in to the fabric of Nantucket’s culture scene.
Additional: Website build & design; print ads; digital ads/content
Creative strategy
Brand identity development
Visual language & style guide
Flexible identity systems
Integrated campaign rollout
Web design & build
Indiana Repertory Theatre
Art Direction
A new tradition for a landmark regional playhouse.
Hired to lead the marketing & executive teams in a modern, cohesive, and distinct reimagining of their seasonal six-show visual identity.
Deliverables included: Flexible design system (artwork and title lockup) consisting of six completed layered files. Artwork optimized for print and digital resizing; Season motion video.
Re-hired for seasons ‘24-’25 + ‘26-’26.
Season campaign identity
Visual storytelling
Executive stakeholder alignment
Title lockup & typography
Motion design
Print & digital optimization
Harry Potter New York
Content Direction
Conjuring up a Wizarding-World’s worth of content for one magical flagship.
Conceived, storyboarded, and directed an in-store video shoot, rallying retail staff, film crew, and intl. administrators to produce our seasonal fall content for an audience of >500,000 followers.
Resulted in 25 scalable pieces of content that aligned with the iconic brand’s legacy and sale ambitions, while creating a space for playful, modern storytelling that kept fans engaged all season long.
Additional: Associate Director of Social Media channels
Concept development
Storyboarding & shoot direction
Creative leadership
Cross-functional collaboration
Licensed IP stewardship
Short-form video strategy
The Aughts Script Visualizer
Writer, Director, Editor
A feature-length theatrical vision brought to life: Aughts, a Radio Play
The storytelling communicated through my designs are their greatest strength. As an artist, I write and direct theatrical projects to share stories of my own, and with Aughts, I brought everything full circle with the publication of the complete audio production.
Directorial decisions on aesthetic, style, tone, and theme were solely my own from the first draft to the published Script Visualizer. As I built the world of the play, I established the environment we would perform in (a seamless white void with the performers and microphones present and live); the way audiences would experience it (online and where they get podcasts in the same format as a singer’s lyric video, with sound-sync’d text on abstract imagery); and the rhythm of the story (all editing choices including sound design was by me) in service of the piece.
End-to-end creative ownership
Writing, directing & producing
World-building
Audience experience design
Kinetic typography
Sound design & editorial pacing
Art Direction
Key art & brand design
Stories through posters, pamphlets, sweatshirts – or wherever your audience needs.
I shape emotion from deep knowledge of the brand & story. I see the world as typography, composition, and theme. The positioning is both physical (in hierarchy and staging,) and emotional (in tone and empathy. The evocative and intriguing nature of key art is designed to educate and stimulate.
The image for Aughts was instantaneous when diving into the project. While primarily a 2-person drama set in one location, I composed the visual of two figures in focus shoving against a wall of people in opposing motion.
This is not something physically replicated in the play; instead, the themes of isolation, regret, and interpersonal disconnect are amplified through movement in this art, conveying the core emotional heart of the show.
All the while, the art is mysterious, eye-catching, and clean, featuring a title treatment evoking nostalgia with a handmade, authentic feel. Much like what the characters are pining for.
Key art development
Concept-driven design
Visual metaphor
Brand storytelling
Compositional staging
Custom title treatment
Brand Systems
Graphic Design + Art Direction Case Study
The Empire State Building
Expand the digital campaign of the world’s most iconic building.
Working alongside Situation Interactive's Senior Creative Director Rich Barry and Art Director David Hamed, I carried the newly refreshed brand guide through conceptualization and production for hundreds of events, digital ad placements, and promotion needs, including new Christmas and FIFA campaigns.
Challenge: Within the constraints of the refreshed branding and the seasonal campaigns (brand photography, font styles, logo placements, and brand best practices), adapt a standard landscape and portrait approved design into hundreds of reformatted digital, out-of-home, and print assets year-round.
Approach: Photo retouching (coloring, background replacement, manipulation, AI for connecting) and type lockups. As production artist, I maintained the integrity of the brand and executed the intent of the designer's goals across unlimited new versions, then staged each one for the Art Director and Senior Creative Director to approve.
Brand guideline stewardship
Campaign adaptation & versioning
Seasonal campaign production
Retouching & compositing
AI-assisted production
Digital, OOH & print delivery
The Empire State Building
Ringling Bros Circus
Women’s Prison Association
Astro Lab
Content Direction
50+ live entertainment & culture brands
as Associate Manager of Social Media (w agency AKA North America)
& Digital Marketing Manager (Second Stage; New York City Center)
Managing content, marketing, and fandom all at once for some of New York City’s biggest shows on Broadway – and our hundreds of thousands of followers.
Adapting and protecting the show’s digital voice through every stage of the client’s content pipeline (pitch; rehearsal; production; weekly marketing meetings). I maintained an individual voice for each show while directing content on Instagram, TikTok, Facebook, and Twitter/X.
Published hundreds of content pieces in the form of: Guerilla captured + edited videos; developing and directing promotional materials; overseeing photoshoots and capturing behind the scenes content; coordinating directly with union cast and crew to execute my desired vision; lead representative for the social team in hundreds of client meetings where I pitched content ideas, reviewed client feedback, and dove into all areas of content performance statistics.
Content strategy
Brand voice & tone
Social-first storytelling
Audience & community growth
Talent & crew direction
Client pitching & performance analytics
