@byjakelebo

A freelance creative director and graphic designer from New York, I specialize in story-first campaigns for live entertainment, arts, and culture brands. 

For over a decade, I’ve been part of Clio and Davey award-winning content teams marketing, developing, and creating for some of the biggest brands in the business–from Broadway’s hit shows &Juliet (Clio Award) and Illinoise (Davey Award, Gold) to the Empire State Building, Warner Bros.’ Harry Potter New York flagship store, and Ringling Bros. Circus. Through collaborations with agencies AKA North America, Situation Interactive, and Vested, I lead teams through a content development process culminating in narrative drive, impossible to ignore content for their audiences.

As a freelancer, I partner with cultural institutions, agencies, and brands on brand identity, art direction, key art, and content direction.  Recently, I’ve built the inaugural visual identity of the Nantucket Performing Arts Center, multi-season campaigns for Indiana Repertory Theatre. 

I’m also the writer and director of Aughts, an audio play released through my independent label, Collective Hammer. Theatrical directing credits include (as writer/director) Aughts, Churn; Blood Wedding (Lorca, Dare Tactic); Women & Wallace (Sherman, Pace University); The Adding Machine (Rice, Stand-Up Productions); As The Demon Sits, I Lie Sleeping (Lavelle, Pforzheimer Honors College). Awards: Overall Achievement in Directing, Pace University.