Harry Potter New York – Summer 2024 Content Capture
Creative Direction in partnership with Warner Bros & The Wizarding World

The Challenge
Overhaul all social video content for HARRY POTTER NEW YORK, the world’s only flagship Harry Potter themed retail store.

The Idea
Develop a visual tone that honors the prestige brand of Harry Potter, attracts tourists as a must-see destination, and increase retail sales and foot traffic.

My Solution
In collaboration with Warner Bros, I conceived, produced, and directed the store’s largest video shoot to date.

Leading a team of 5, we developed over 25 modern & evergreen content posts that could be captured in one bulk multi-cam shoot.

On the shoot day, I directed a crew of 5 and staff of 15 to precisely execute our content plan. I then led the post-production process, collaborating with our editor and working with Warner Bros. on the final approved videos.