A whole wizarding world of content for one magical store.

I spearheaded the content strategy for Harry Potter New York, helping shape the digital presence of one of the world’s most iconic brands in their NYC flagship retail store. Overseeing a team of five, I guided creative direction, content calendars, and platform-specific storytelling for an audience of over 500,000 followers across Instagram, Facebook, and Twitter.

In 2024, I was tasked with reimagining the store’s summer content. Collaborating closely with Warner Bros., I developed a scalable concept to produce over 25 evergreen and seasonal videos in one high-impact shoot. On production day, I directed a five-person crew and coordinated a 15-person staff to bring the plan to life, capturing everything from magical product showcases to behind-the-scenes moments.

From concept through post, I led the entire process, ensuring each video aligned with brand expectations while creating space for playful, modern storytelling that kept fans engaged all season long.